Founded by Jim and Mary Thornbury in Louisville, Kentucky, in 1954, Thornbury's Toys was initially a true "mom and pop" shop. After expanding a few times they outgrew the first store located at 117 Breckinridge Lane in St. Matthews and opened a new store nearby at 4101 Shelbyville Rd. in 1960. This store became headquarters. Thornbury's, incorporated in 1965, grew year after year, peaking in the mid 1980's with stores in Kentucky, Tennessee, Mississippi, Florida, Ohio and Alabama. The formula for success: customer service, high "play-value" toys and bikes, and a strong management team combined with Uncle Jim's entrepreneurial and promotional flair, love of children, understanding of his customers, attention to detail, and loving family. Uncle Jim's motto was "the customer is always right". The company mascot, Thorny the monkey, who pedaled his bike day and night atop the St. Matthews store, also helped Thornbury's stand out.
Showing posts with label 1964. Show all posts
Showing posts with label 1964. Show all posts

Monday, March 9, 2015

A "Thorny Toy" is a Worth the Money Toy

From 1964 Thorny Club Official Members Book  
Thornbury's Toys was a customer-oriented store.  They strived to make everyone happy with their shopping experience and they stood behind the toys that they sold.  It was very important that they brought in quality toys that would provide many hours of safe play for the kids.  A "Thorny Toy" was a toy that Uncle Jim and staff had decided was a good play value toy and worth what the customer paid for it.  If you were ever not happy with the items that you purchased, the employees of Thornbury's were instructed to return the purchase price of the toy with a smile on their face. 

Saturday, February 28, 2015

Another Uncle Jim Promotion-1964 Thorny Club

Cover of 1964 Thorny Club Official Members Book
You know all the characters on the Thorny Bucks pictured here, don't you?  On the bottom left, you have the one and only, Uncle Jim.  His $10.00 Thornybuck was worth a nickel.  Fireman Bill is on the $1.00 buck, Trigger Tom is on the $3.00 buck and Amy, the charming Queen of Toys out did them all on the $50.00 buck.

Friday, February 13, 2015

Sales Personnel at Thornbury's Toys Knew Their Business

From "1964 Thorny Club Official Members Book containing Home-viewers Games on Guess Who! and Toys Sold by Thornbury's Toys"

Wednesday, February 4, 2015

Fireman Bill Presents Three Great Toys


Fireman Bill is shown in this excerpt from "1964 Thorny Club Official Members Book containing Home-viewers Games on Guess Who! and Toys Sold by Thornbury's Toys". Note in the lower right-hand corner the "Fireman Bill Drawing Set - Play "Guess Who?" at home. Everything you need to draw and trace while your friends "Guess Who?""

Saturday, January 24, 2015

Trigger Tom's Favorite Thorny Toys


Trigger Tom is shown in this excerpt from "1964 Thorny Club Official Members Book containing Home-viewers Games on Guess Who! and Toys Sold by Thornbury's Toys"