Founded by Jim and Mary Thornbury in Louisville, Kentucky, in 1954, Thornbury's Toys was initially a true "mom and pop" shop. After expanding a few times they outgrew the first store located at 117 Breckinridge Lane in St. Matthews and opened a new store nearby at 4101 Shelbyville Rd. in 1960. This store became headquarters. Thornbury's, incorporated in 1965, grew year after year, peaking in the mid 1980's with stores in Kentucky, Tennessee, Mississippi, Florida, Ohio and Alabama. The formula for success: customer service, high "play-value" toys and bikes, and a strong management team combined with Uncle Jim's entrepreneurial and promotional flair, love of children, understanding of his customers, attention to detail, and loving family. Uncle Jim's motto was "the customer is always right". The company mascot, Thorny the monkey, who pedaled his bike day and night atop the St. Matthews store, also helped Thornbury's stand out.

Thursday, March 5, 2015

Memories Found Online, Part 2: "One Saturday Afternoon"

The image above and narrative below were posted here in October 2014. The program "Three's A Crowd" aired on WAVE-TV in the mid 1960s as this ticket shows. Three people claimed to have the same occupation, such as fireman or lawyer and the kids would have to guess which one was for real and which ones were impostors. Of course, the prizes were toys from Thornbury's!

One Saturday afternoon 

Our teacher received a stack of these tickets with a general invitation to her class to attend a local TV kid game show called Three's A Crowd. The half hour program aired Saturdays at noon on the local NBC affiliate. The format of the program was modeled directly on the CBS network's To Tell The Truth.

My dad and I drove downtown for the show. Once we were all settled in the studio, a random drawing was held to select 8 kids from the audience to serve as on-air panelists for the show's two games. This was shortly before air time. Classmates Gail, Bruce, Sharon and I were picked for the first half of the show. I don't think any of us had time to think about becoming nervous.

Sharon swept that day's first game, correctly identifying the real-life fireman after about ten minutes of interrogation by the four of us. Her prize was a ton of Thorny Bucks, funny money redeemable only at Thornbury's Toys. (This Baby Boomer currency must be very rare by now.)

Thornbury's Toys was owned by Jim Thornbury, a frequent, instantly recognizable guest on local kid TV during the '60s, who was known as Uncle Jim. Thornbury's closed in the early '90s.

In 2001, a Thornbury nephew opened a local, specialized toy store, dealing in high quality and educational toys. [end]

Other posts by the author of above, 'Smiley Derleth', can be viewed here. Included among his many posts are interesting photos, ads, and commentary about vintage toys and children's books.  Derleth, in related correspondence about this post, wrote further that "Thornbury's has a place in the heart of those of us who remember that we will carry with us all our lives." Thanks for sharing those lovely sentiments and your rare "Three's A Crowd" ephemera!

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